Australian councils urged to prioritise usability over charger numbers as public networks expand
By Eve
Max Hossain argues that Australian local governments should measure EV charging success by ease of use rather than installation volume as councils expand public networks. Knox City Council partnered with a private provider to deploy seven public fast chargers at zero cost, sited near train stations and shopping centres with advertising revenue offsetting operations. The approach aims to drive footfall to local businesses and tourism destinations while supporting broader sustainability goals.
Why it matters: The shift from volume to usability metrics signals maturing procurement priorities for councils and CPOs, with revenue sharing and strategic siting becoming key tender considerations. Knox's zero cost model demonstrates how advertising and retail partnerships can underwrite public charging rollouts without direct council expenditure.