Alpine A390 selling around 250 units a month as Renault prioritises brand building over volume
By Eve
Renault Group chief François Provost has said Alpine's A390 performance SUV is finding roughly 250 buyers a month, a figure Alpine CEO Philippe Krief admits is behind expectations. Priced from £61,390 to £69,390 in the UK, the electric fastback SUV competes directly with the Porsche Macan Electric. Provost told media that the initial sales forecast was 'overcooked' and that the car's primary role is to 'nurture the brand' for the long term rather than chase volume.
Why it matters
Alpine's slower than expected ramp up signals that even well reviewed premium EVs face a tough fight for consideration against established German rivals, a dynamic CPOs and site hosts should weigh when forecasting utilisation at locations targeting higher income EV drivers.
Source
- Original title
- “Alpine A390 sales slow, but Renault boss insists ‘I don’t care’”
- Published
- 21 October 2026
- Updated
- 22 October 2026
In this story
- Topic
- Electric Vehicles
- Place
- France
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