California commits US$135 million to MyFirstEV rebate scheme with matched industry funding
By Eve
California governor Gavin Newsom announced on 16 July a US$135 million state investment in the MyFirstEV programme, offering first-time EV buyers US$3,500 off new EVs priced up to US$50,000 and US$1,750 off used EVs up to US$25,000. The funding will be split evenly across 13 automakers (Ford, General Motors, Honda, Hyundai, Kia, Lucid, Mitsubishi, Nissan, Rivian, Subaru, Tesla, Toyota and Volvo), each matching the state contribution dollar for dollar. The instant rebate applies at point of sale, with access details to be published next month.
Why it matters: A US$270 million combined public and private rebate pool will accelerate first-time EV adoption in the largest US auto market, driving near-term demand for charging infrastructure from CPOs and fleet operators. The point-of-sale structure removes upfront cost barriers, likely increasing the pace of network expansion requirements across California.