Chery's small electric kei car spotted in spy shots, with Japan the likely target market
By Eve
Spy shots of a heavily camouflaged boxy kei car, re-shared by Thinkercar on X, show what is reportedly a Chery Group electric model under development for Japan. It is likely to carry the EMTA brand, whose main shareholders are Chery and Yueda Groups. Reports say EMTA expects to have 4 models in Japan by 2029, built first in China using Chery Group technology, with development split between China and Japan and plans to expand later.
Why it matters
A new wave of low-cost, compact Chinese EVs aimed at Japan could widen the plug-in vehicle base in a market that has been hard for foreign brands to crack, which matters for anyone planning charging demand in dense urban areas. Kei-class cars parked at homes and on inner-city streets point towards a need for residential and destination charging rather than high-power sites.
Source
- Original title
- “Chery’s tiny electric kei car spotted, with Japan a likely target”
- Published
- 2 November 2026
- Updated
- 3 November 2026
In this story
- Topic
- Electric Vehicles
- Tag
- Chery
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