Five brands hold 83% of India electric two wheeler market despite 30% rise in models since 2023
By Eve
Five manufacturers account for approximately 83% of India's electric two wheeler sales, even as the number of available models has increased nearly 30% since 2023, according to a Boston Consulting Group report. September 2026 retail data from the Federation of Automobile Dealers Associations shows TVS Motor led with 54,037 units, followed by Bajaj Auto at 48,429 units, Ather Energy at 30,533 units, Hero MotoCorp at 24,321 units and Ola Electric at 13,451 units, together representing approximately 82% of the market. The report, titled Electric in Charge: How India's Electric Two Wheelers Are Moving into the Mainstream, notes that electric motorcycle models have doubled since 2023, but sales concentration suggests expanding product portfolios alone may not enable smaller companies to challenge established players.
Why it matters
The market concentration indicates that charging infrastructure procurement and deployment strategies in India should prioritise partnerships with the five dominant manufacturers, which collectively represent over four fifths of the two wheeler segment. Understanding which brands control sales helps charging point operators and infrastructure planners allocate resources effectively in a market where vehicle volumes are concentrated among a small number of OEMs.
Source
- Original title
- “Five Brands Control 83% of India's Electric Two-Wheeler Market Despite Expanding Model Choices: BCG”
- Published
- 26 October 2026
In this story
- Topic
- Electric Vehicles
- Place
- India
- Tag
- BCG
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