Ford Fathom electric pickup to start at $28,350 ahead of Q4 2027 launch
By Eve
Ford says its midsize Fathom electric pickup will start at $28,350 for the standard range model, or under $30,000 including a $1,595 delivery fee, with higher trims still starting below $40,000. Following Ford's third quarter earnings call, CEO Jim Farley said the Fathom, the first vehicle on the Universal Electric Vehicle (UEV) platform, remains on track for Q4 2027. It will use a zonal electrical architecture and a 48 volt system to cut costs, and will offer bidirectional charging for home backup and energy savings.
Why it matters
A sub $30,000 US electric pickup with bidirectional charging could widen the pool of EV buyers, including households and fleets, and raise demand for home and depot charging that supports vehicle to home use. Procurement teams and CPOs should watch how the 2027 timing and bidirectional capability shape charger specification and grid connection requirements.
Source
- Original title
- “Ford Fathom EV pickup prices will range from $28,350 to the high $30Ks”
- Published
- 4 November 2026
- Updated
- 5 November 2026
In this story
- Topic
- Electric Vehicles
- Place
- United States
- Tag
- Ford
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