Indian CPOs urged to lock in power purchase agreements and charger supply deals to survive margin pressure

EV sales reached almost 8% of total vehicle sales in India in FY 2024, well below the government's 30% penetration target by 2030. An industry analysis warns that charge point operators face a looming margin war and argues that only those with structurally lower costs, locked in demand and technology advantages will survive. The piece recommends CPOs secure long term power purchase agreements to undercut rising DISCOM tariffs and negotiate multi year charger supply contracts with OEMs to reduce capital costs.

Why it matters: As India's charging market matures, procurement strategy around energy and hardware supply will separate profitable operators from those squeezed out by price competition. Locking in favourable PPA and equipment terms now can create a cost advantage that competitors cannot easily replicate.