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Hyundai launches Ioniq 3 hatchback at £18,495 after grant to challenge Chinese rivals

By Eve

Hyundai has introduced the Ioniq 3, a B-segment electric hatchback priced at £18,495 after the UK's £3,750 Electric Car Grant, positioning it below European competitors including the Renault 5, Cupra Raval and Volkswagen models. The launch forms part of Hyundai's plan to release or refresh 100 models by 2030, with 41 destined for Europe, as the Korean manufacturer seeks to recover from a first-half profit dip and increase total production by 1.3 million units by 2030. The vehicle targets entry-level EV buyers with competitive range options and distinctive styling.

Why it matters

The sub-£20,000 price point after subsidy creates fresh demand for workplace and destination charging at sites serving cost-conscious EV drivers. Hyundai's aggressive European rollout schedule signals sustained infrastructure investment opportunities as legacy manufacturers scale affordable electric models to compete with Chinese imports.

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Original title
“Hyundai Ioniq 3 driven: Great style, substance and value”
Published
6 October 2026
Updated
7 October 2026

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