InstaVolt launches Miles loyalty programme with Virgin Red partnership
By Eve
InstaVolt has introduced InstaVolt Miles, a free loyalty scheme that awards one Volt per £1 spent on charging, redeemable as charging credit across four reward tiers. From 2 November, a Virgin Red partnership will let drivers convert Volts into Virgin Points for flights, hotels and experiences. The programme is automatic for all InstaVolt app users, with no subscription fee.
Why it matters
Loyalty schemes can drive repeat usage and stickiness on public networks, a competitive edge as CPOs vie for driver retention. The Virgin Red tie-up adds non-charging value that may influence site selection and procurement discussions with landlords seeking high-footfall operators.
Source
- Original title
- “InstaVolt launches Miles rewards programme with Virgin Red partnership”
- Published
- 6 October 2026
In this story
- Topic
- EV Charging
- Place
- United Kingdom
- Tags
- InstaVolt · Virgin Red
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