MG launches seven seat plug in hybrid SUV at £34,210 to undercut £40,000 VED threshold
By Eve
MG Motor UK has introduced the MGS9 PHEV Comfort, a seven seat plug in hybrid SUV priced at £34,210 on the road, positioned £5,790 below the £40,000 vehicle excise duty threshold. The launch follows MG research showing median new car prices have risen 58% over ten years while household disposable income grew just 2%, with marketplace data indicating 54% of new SUV stock is priced at £40,000 or above compared to 92% of MG's SUV range priced below that mark. Staying under £40,000 avoids the VED expensive car supplement, worth £2,200 over five years at current rates.
Why it matters
The sub £40,000 pricing strategy targets cost conscious fleet and family buyers seeking plug in hybrid capability without premium VED charges, potentially expanding the addressable market for workplace and home charging infrastructure as more affordable electrified seven seaters enter circulation. Lower vehicle acquisition costs may accelerate PHEV adoption among price sensitive segments, driving demand for charging points at multi unit dwellings and employer sites.
Source
- Original title
- “MG Makes New Car Ownership More Affordable for Families”
- Published
- 23 October 2026
In this story
- Topic
- Electric Vehicles
- Tag
- MG
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