More Fuel Group partners with Morrisons to offer loyalty points for EV charging

More Fuel Group has partnered with Morrisons to allow customers to earn loyalty points when charging electric vehicles at its network. The scheme integrates EV charging with the supermarket's existing rewards programme, though specific point values and rollout timelines were not disclosed. Business Motoring reported the tie up, which aims to drive footfall and dwell time at Morrisons locations equipped with chargers.

Why it matters: Loyalty point integration can differentiate charge point operators in competitive retail settings and may influence site selection for grocery anchored developments. The model also signals how CPOs are bundling charging with broader consumer incentives to improve utilisation and customer stickiness.