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Volvo Says the US Is a Difficult Market for Profit and Plans More Localisation and Multiple Powertrains

By Eve

Volvo's Chief Commercial Officer, Erik Severinson, told the company's third-quarter earnings call that the US has proven a difficult market in which to find profitability, with consumer sentiment at a 50-year low. CEO Hakan Samuelsson said Volvo should have realised tariffs were a real possibility and needs to localise more in the US, while the brand also prioritises multiple powertrain options. The report, published by an automotive outlet, also points to shifting tariffs and the departure of sister brand Polestar as pressures.

Why it matters

A major premium brand leaning on localisation and a mix of powertrains rather than a pure EV push suggests slower or less predictable EV volume growth from Volvo in the US, which affects charger demand forecasts and partnership planning. CPOs and procurement teams should treat Volvo-linked charging commitments in the US with caution until its strategy settles.

Source

Original title
“Volvo Is Getting Crushed In The U.S.”
Published
2 November 2026
Updated
3 November 2026

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