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Between 2024 and 2025, several charging network operators withdrew from or scaled back US operations, including Engie and Enel X (both exiting in 2024), Shell (halting its 2,000 charger Volta network in August 2025 and selling portions to JOLT in November), while EVgo secured major funding. The article forms part three of a series examining the evolution of America's charging infrastructure market.

Why it matters: The exits and asset sales signal that charging economics remain challenging even for established energy majors, reshaping the competitive landscape for procurement teams evaluating long term network partners. The consolidation creates openings for new entrants and may affect site availability or contract stability for fleet and property operators.

JOLT has launched a campaign with BMW that takes over its digital out-of-home screens for two minutes when a non-BMW driver plugs in at a JOLT charger in Australia. The campaign, developed with Atomic 212 and Scooter, uses JOLT's Spark Intelligence platform to adapt creative in real time based on weather and location, capitalising on an average 41-minute dwell time at JOLT sites. BMW's iX3 charges in half the time of many competing EVs, according to BMW Group Australia general manager of marketing and product Alex McLean.

Why it matters: The campaign demonstrates how CPOs can monetise dwell time through targeted advertising tied to first-party charging data, opening a revenue stream beyond energy sales. It also shows OEMs using charging infrastructure as a direct marketing channel to reach rival-brand EV drivers at the point of use.

DP World has partnered with Project JOLT to enable small and medium enterprises to trial electric heavy goods vehicles, according to Commercial Motor. The initiative aims to accelerate HGV electrification by giving SMEs hands on experience with zero emission trucks. No specific figures on the number of vehicles or participating companies were disclosed in the available excerpt.

Why it matters: The partnership addresses a key barrier to commercial fleet electrification by reducing trial risk for smaller operators, potentially expanding the customer base for depot charging infrastructure. Success could drive demand for high power charging solutions tailored to logistics hubs and SME fleet operations.

Jolt has entered the United States market by acquiring Volta charging infrastructure, saving the sites from dismantlement. The deal marks Jolt's expansion into the US after Volta's operational challenges. No financial terms or site counts were disclosed in the available report.

Why it matters: The acquisition preserves existing charging infrastructure and signals consolidation in the US market as operators seek to absorb distressed assets. CPOs and site hosts should monitor whether Jolt maintains existing agreements or renegotiates terms at former Volta locations.

The City of Hoboken, New Jersey, has selected Jolt Charge Inc. as its new operator for on-street electric vehicle charging infrastructure. The partnership was announced via the city's official website, marking Jolt Charge's entry into the Hoboken market. No financial details or deployment timeline were disclosed in the available announcement.

Why it matters: This procurement award signals Hoboken's commitment to expanding public EV charging access and represents a competitive opportunity for charge point operators targeting municipal on-street contracts in the northeastern United States. The deal may set a precedent for similar urban deployments in the region.