Proton

Proton New Energy Technology (Pro-Net) has formed strategic partnerships with charge point operators DC Handal, JomCharge and ChargeEV to introduce eMas-branded charging stations nationwide, with rollout scheduled to begin in the third quarter of 2026. The Proton eMas charging ecosystem currently includes over 4,700 charging points, and eMas owners paying through the Proton eMas app will receive discounted charging rates at participating stations. The partnerships will focus on branding and marketing initiatives at participating facilities and support infrastructure expansion to enhance the charging experience for Proton eMas customers.

Why it matters: The collaboration demonstrates how automotive manufacturers are partnering with multiple CPOs to create branded charging networks that drive customer loyalty and accelerate EV adoption. For procurement teams and CPOs, the model shows how co-branding arrangements can unlock new revenue streams and expand network reach through OEM partnerships.

Proton New Energy Technology (Pro-Net) plans to roll out Proton-branded public DC fast chargers in Malaysia this year, separate from existing dealership installations, according to chief branding officer Salawati Mohd Yusoff. The carmaker has invested RM40 million in its telematics service provider ecosystem and RM4 million in a live charging map application, with current charging partners covering more than 600 high-rise locations at rates from RM0.63 per kWh for Proton eMas owners. The announcement was made on the Jangan Kecam podcast in August 2026.

Why it matters: A major automotive OEM entering public charging infrastructure signals vertical integration in Southeast Asian EV markets, potentially reshaping competitive dynamics for independent CPOs. The RM44 million combined investment in charging and software infrastructure demonstrates manufacturer commitment to addressing range anxiety in high-rise dominated urban markets where 24% of Proton PHEV buyers reside.