Proton New Energy Technology (Pro-Net) has formed strategic partnerships with charge point operators DC Handal, JomCharge and ChargeEV to introduce eMas-branded charging stations nationwide, with rollout scheduled to begin in the third quarter of 2026. The Proton eMas charging ecosystem currently includes over 4,700 charging points, and eMas owners paying through the Proton eMas app will receive discounted charging rates at participating stations. The partnerships will focus on branding and marketing initiatives at participating facilities and support infrastructure expansion to enhance the charging experience for Proton eMas customers.
Why it matters: The collaboration demonstrates how automotive manufacturers are partnering with multiple CPOs to create branded charging networks that drive customer loyalty and accelerate EV adoption. For procurement teams and CPOs, the model shows how co-branding arrangements can unlock new revenue streams and expand network reach through OEM partnerships.