Luxeed
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Chery's Luxeed brand to launch in Australia in 2027 with high performance electric SUV
Chery Group has announced its premium Luxeed brand will enter Australia in 2027, starting with two models including the Stormax electric SUV. The 5 metre long Stormax features up to 460 kW of power, 775 Nm of torque, and a 0 to 100 km/h time of 3.9 seconds on an 800 V architecture. In China, the vehicle offers battery options from 81.1 kWh (approximately 500 km WLTP range) to around 100 kWh (852 km CLTC range), positioning it as a competitor to the Tesla Model Y Performance.
Why it matters
The arrival of another premium EV brand in Australia will intensify competition in the high performance electric SUV segment and likely drive demand for fast charging infrastructure capable of supporting 800 V architecture vehicles. CPOs planning network expansions should consider the growing number of luxury EV launches requiring high power charging to serve this emerging market segment.