Bangalore transport authority to sell advertising on 1,000 electric buses

The Bangalore Metropolitan Transport Corporation (BMTC) plans to introduce advertising on its fleet of 1,000 electric buses, according to The Times of India. The move aims to generate additional revenue from the publicly operated electric bus fleet serving India's tech hub.

Why it matters: The advertising revenue model offers transit operators a way to offset the higher capital costs of electric buses, potentially improving the business case for public sector EV procurement in Indian cities.