BMW U.S. sales rise overall while EV segment lags behind broader market growth
By Eve
BMW reported increased total U.S. sales, yet its electric vehicle sales underperformed relative to the wider market. The automaker's EV portfolio struggled to gain traction in the United States despite growing consumer interest in electrification. Specific sales figures were not disclosed in the available excerpt.
Why it matters
Weak EV sales from a major premium brand signal potential gaps in charging infrastructure partnerships or model appeal, which may affect CPO site planning and OEM collaboration strategies. Understanding which legacy automakers are falling behind helps procurement teams identify where charging network investments may not yet be matched by vehicle demand.
Source
- Original title
- “BMW's U.S. Sales Are Up. But Its EVs Are Struggling”
- Published
- 12 July 2026
- Updated
- 16 July 2026
In this story
- Topic
- Electric Vehicles
- Place
- United States
- Tag
- BMW
Related news
BMW iX4 electric coupe SUV launches March 2027 with 428 mile range and 112.2 kWh battery
BMW has unveiled the iX4, an all electric coupe SUV and the third model in its Neue Klasse lineup, following the iX3 and i3. The iX4 50 xDrive variant offers 428 miles of range (WLTP 514 miles) from a 112.2 kWh battery using sixth generation eDrive technology, with 468 hp and a 0 to 60 mph time of 4.7 seconds. The vehicle goes on sale in March 2027 starting above $66,000, with a higher performance M60 xDrive version (603 hp, 3.9 seconds 0 to 60 mph) launching shortly after.
Why it matters
The 112.2 kWh battery and 428 mile range set new benchmarks for charging infrastructure planning, as fleet and destination operators will need to accommodate longer dwell times for full top ups. The March 2027 launch timeline gives CPOs and site hosts roughly two years to prepare for increased demand from premium EV drivers seeking high power charging to match the iX4's capabilities.
BMW unveils 612 HP iX3 M60 xDrive with 468 mile range, production starts spring 2027 in Hungary
BMW has announced the iX3 M60 xDrive, the flagship of its next generation iX3 electric SUV range, delivering 612 horsepower and 468 miles of WLTP range. The M Performance model features dual motor all wheel drive, 875 Nm of torque, and accelerates from 0 to 62 mph in 3.9 seconds. Production will begin at BMW Group Plant Debrecen in Hungary in spring 2027 as part of the brand's Neue Klasse electric vehicle strategy.
Why it matters
The high performance, long range iX3 M60 signals premium manufacturers are combining power with practicality to compete in the electric SUV segment, potentially influencing fleet and workplace charging infrastructure requirements. The 2027 production timeline gives CPOs and site hosts advance notice of a vehicle likely to appear in corporate fleets and require robust charging provision.
Kia expects EV3 to become its top-selling electric model in the US
Kia anticipates its EV3, launched in the US in August, will become its best-selling electric vehicle in the country, according to senior product planning manager Young Kim. The model has already achieved this status in Europe, where it was the Hyundai Motor Group's top electric seller in the first half of 2026 with 27,000 sales. The optimism contrasts with subdued rollouts of other affordable EVs, including the new Chevy Bolt, which GM said would have only a limited run to 2027, and the Nissan Leaf, which has sold just 2,318 units in the US this year.
Why it matters
Kia's confidence in the EV3 signals a potential bright spot for affordable EV demand in a market where other manufacturers are scaling back similar offerings. The model's European success and planned US expansion could influence charging infrastructure planning and procurement strategies for networks targeting mass-market EV drivers.