Fleet operators urged to prioritise driver engagement before EV transition
By Eve
Industry experts are advising fleet operators to focus on winning over drivers' hearts and minds as a prerequisite for successful electrification programmes. The guidance emphasises that employee buy-in and education must precede vehicle procurement decisions to ensure smooth adoption and avoid resistance during the transition to electric fleets.
Why it matters
For procurement teams and charge point operators, this signals that fleet electrification contracts increasingly depend on comprehensive change management and driver training programmes, not just infrastructure deployment. CPOs may need to bundle educational services with charging solutions to meet fleet clients' broader transition requirements.
Source
- Source
- https://transportandenergy.com/2026/07/08/get-hearts-and-minds-first-fleets-urged-on-ev-transition/
- Original title
- “Get hearts and minds first, fleets urged on EV transition”
- Published
- 8 July 2026
- Updated
- 16 July 2026
In this story
- Topic
- Electric Vehicles
- Place
- Global
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