Ford CEO considers fully electric rival to Honda Civic and Toyota Corolla

Ford CEO Jim Farley has said the company is weighing development of a fully electric compact car to compete with the Honda Civic and Toyota Corolla, according to Ford Authority. The potential model would target the high volume compact segment with battery electric propulsion. No timeline or production commitment has been announced.

Why it matters: A mass market electric compact from Ford would drive demand for public and workplace charging infrastructure in urban and suburban markets where these vehicles typically operate. Higher EV adoption in the affordable segment accelerates the business case for destination and on street charging deployments.