Manchester City names BYD Official Automotive Partner in multi-year deal covering vehicles and charging infrastructure
By Eve
Manchester City football club has signed a multi-year partnership with BYD, the world's largest new energy vehicle maker, naming it Official Automotive Partner. Under the deal, BYD will supply vehicles from its core and premium lines, with branding on training kit sleeves and LED boards at the Etihad Stadium. BYD will also install EV charging points and battery energy storage systems at the club's football academy, embedding its technology into operational infrastructure.
Why it matters: The partnership gives BYD a high-profile route into the UK market through weekly global exposure, while the charging and storage installations at the academy signal a tangible infrastructure commitment beyond branding. For procurement teams, it illustrates how automotive sponsors are bundling vehicle supply with site electrification as part of commercial partnerships.