MFG and Morrisons launch EV charging loyalty scheme as 250 ultra rapid bays roll out in 2025
By Eve
Motor Fuel Group has partnered with Morrisons to offer five Morrisons More Points for every £1 spent at MFG EV Power charging bays, coinciding with the installation of 250 additional ultra rapid chargers at Morrisons forecourts this year. MFG, which acquired Morrisons forecourts in 2024, is pursuing a £400 million infrastructure programme to deploy more than 3,000 ultra rapid chargers at 500 sites across the UK by 2030. The loyalty integration is positioned as part of a customer focused charging experience at the combined estate.
Why it matters: The 250 bay rollout at Morrisons sites in 2025 represents a significant near term deployment opportunity for contractors and equipment suppliers tied to MFG's wider 3,000 charger programme. Loyalty scheme integration may influence site selection and design specifications as operators compete to embed charging into retail customer journeys.