Mercedes-Benz CTO says India is a promising market but not at all costs
By Eve
Joerg Burzer, who became CTO of Mercedes-Benz Group AG a year ago, has visited India about three times in that period, according to a Fortune India interview. Mercedes-Benz Research and Development India (MBRDI), operating since 1996, is its largest R&D centre outside Germany and now employs over 8,500 people. The interview covers MB.OS, autonomous vehicles, electrification and competing in India, as European carmakers continue to lose market share in China.
Why it matters
Mercedes-Benz is deepening its engineering base in India while stating it will not pursue the market at any price, which suggests measured rather than aggressive EV rollout there. Charging operators and suppliers eyeing premium EV demand in India should treat this as a signal of steady, selective commitment, not a rapid volume push.
Source
- Original title
- ““We're focusing on India because it's a promising market, but not at all costs,” Joerg Burzer, CTO, Mercedes-Benz”
- Published
- 5 November 2026
In this story
- Topic
- Electric Vehicles
- Place
- India
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