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Luxeed plans six NEV launches outside China, starting with Stormax SUV and LLounge MPV in 2027

By Eve

Chery's premium brand Luxeed, a joint venture with Huawei launched in 2023, will introduce six new energy vehicles globally across three product lines with up to three powertrain types. The rollout begins in 2027 with right hand drive and Middle East markets, led by the Stormax SUV and LLounge MPV, followed by four crossovers tentatively named 3, 5, 7 and 9. Australia is tipped as a first right hand drive market, with Malaysia also possible after an R7 was spotted on local roads, according to CarNewsChina.

Why it matters

The phased global expansion by a Huawei backed NEV brand signals growing competition in premium electric vehicle segments outside China, potentially creating new charging infrastructure demand in right hand drive and Middle East markets from 2027. Charge point operators in Australia and Malaysia should monitor the rollout, as fleet deployments of six models could drive site development and partnership opportunities.

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Original title
“Luxeed to launch six NEVs globally – Chery premium brand to offer Stormax SUV and LLounge MPV first”
Published
28 October 2026

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